Lutterworth Athletic Football Club Partnership | Leicestershire
- Sam Bettany

- May 13, 2025
- 2 min read
Updated: Jan 13
Exciting, Ambitious Community-Driven Partnership
I am thrilled to announce our partnership with Lutterworth Athletic Football Club, a community-focused club with huge aspirations and a passionate membership base.
After some behind-the-scenes planning, collaboration, and vision sharing, it has been incredibly rewarding to help the club grow both digitally and physically, supporting their journey to reach more players, families, and supporters across Leicestershire.

About Lutterworth Athletic Football Club
Founded in 1983 as Lutterworth Juniors & Youth, the club has grown into a thriving community football organisation, with more than thirty teams across all age groups and levels.
This makes it one of the most inclusive and dynamic clubs in the region.
Since moving to Hall Park in 2011, the club has made huge strides, investing in outstanding grassroots facilities to support player development.
Recent developments include:
A state-of-the-art 4G pitch
New turnstiles and a club shop
A media room
Clubhouse extensions featuring health and leisure facilities
The first team recently completed the 2024/25 season competing at step six of the non-league pyramid, while the reserves and under eighteen teams won their respective league titles, highlighting the strength of the club’s development pathways.

Assisting a Football Club in Leicestershire
As part of this partnership, I will provide a range of marketing and media services to help the club grow both on and off the pitch for the 2025/26 season.
Social Media Management
Delivering comprehensive content across all key platforms with a focused strategy to increase engagement, build community spirit, and grow the club’s digital footprint.
High-Quality Content Creation
Producing high-quality, engaging posts that reflect the values, ambitions, and achievements of the club.
Marketing and Promotion
Supporting matchdays and off-field events to enhance the club’s presence and connection with its community.
This project allows me to combine my professional skills with my personal passion for football and community engagement.
A Special Thanks
A huge thank you to Michael (Mick) English for his cooperation, trust, and enthusiasm throughout this process.
His vision for the club’s future is inspiring, and it’s an honour to support such a passionate and community-focused organisation.
Join Their Journey
If you would like to follow Lutterworth Athletic Football Club and keep up to date with news, fixtures, events, and developments, you can find them here:
Website: lutterworthathleticfc.com
Facebook: @lutterworthathleticfc
X / Twitter: @LutterworthAFC
Instagram: @lutterworthathleticfc
Could You Be Our Next Partner in Leicestershire?
If you are a Leicestershire-based business or community organisation looking for a long-term collaboration to enhance your branding, social media, or overall digital presence, I would love to work with you.
You can get in touch via social media or complete our quick enquiry form on the Optimum Creative Media website.
Let’s create something amazing together.



