South Leicestershire Business Advertising Continues to Grow | Leicestershire
- Sam Bettany

- 3 days ago
- 2 min read
Supporting Local Businesses Across Leicestershire
Back in March 2025, I launched the South Leicestershire Business Advertising social media pages with a simple goal.
To create a positive, well managed space where local businesses could gain visibility and support without getting lost in noise or spam.
Although the pages are run personally by me, Sam Bettany, and not directly under Optimum Creative Media, there is naturally a strong association between the two.
Supporting local businesses and building meaningful connections sits at the heart of everything I do.
Since the latter part of 2025 and moving into early 2026, the pages have gone from strength to strength, with more regular posting and consistent promotion of local businesses across the area.

Growing Reach and Engagement
Recently, the Instagram page surpassed 150 followers, which might sound small to some, but it represents real people, real businesses, and genuine engagement from the local community.
A huge thank you to everyone who follows, supports, and shares the content.
It is incredibly encouraging to see how much impact local advertising can have when it is done thoughtfully and consistently.
So far, over 16 businesses have been promoted through their own dedicated Instagram posts, each designed to give them proper exposure rather than being lost among dozens of rushed or repetitive posts.
A Better Kind of Facebook Group
Alongside Instagram, the South Leicestershire Business Advertising Facebook private group continues to grow steadily.
The focus has always been on quality over quantity.
The group is actively monitored to ensure it does not become overwhelmed with repetitive posts every hour, which is something many larger groups struggle with once moderation is lost.
This has helped create a space where businesses feel comfortable promoting their services, asking questions, and engaging with others without being drowned out.
Looking Ahead
The aim moving forward is simple.
Continue supporting local businesses, continue growing the community organically, and continue keeping the quality of content high.
It has been great to see the positive response so far, and I am excited to keep building something that genuinely benefits small businesses across South Leicestershire.
If you are a local business and have not checked out the pages yet, now is a great time to get involved.



