Partnering with Lutterworth Athletic Football Club
- Optimum Creative Media
- May 13
- 3 min read
Optimum Creative Media is proud to announce an exciting new partnership with Lutterworth Athletic Football Club.
After some behind-the-scenes planning, collaboration, and vision sharing, we are delighted to share this news and be working with a community-focused football club with huge aspirations and growth potential.
About Lutterworth Athletic Football Club
Lutterworth Athletic Football Club is a thriving community football club with a passionate membership base comprising hundreds of players, coaches, volunteers, and supporters.
Founded in 1983, originally as Lutterworth Juniors & Youth, the club operates with more than thirty teams across a wide range of age groups and levels, making it one of the most inclusive and dynamic clubs in the region.
Since moving to Hall Park in 2011, the club have made tremendous strides, with heavy investment made into truly outstanding grassroots football facilities to support its future ambitions.
Recent and ongoing developments include the implementation of a state-of-the-art 4G pitch, the installation of new turnstiles, a club shop, a media room, an extension to the clubhouse that will feature health and leisure facilities, and so much more.
Recently renamed to the Ausden Clark Arena, one of the sponsors of the club, the club’s first team has recently completed the 2024/25 season competing at step six of the non-league football pyramid.
Meanwhile, the reserves and under eighteen teams have enjoyed outstanding success by winning their respective league titles this season, highlighting the strength and depth of the club's player development pathways.
What Optimum Creative Media will provide
We are proud to support Lutterworth Athletic Football Club with a range of marketing and media services designed to fuel growth both on and off the pitch ahead of and during the 2025/26 season.
We will oversee and deliver comprehensive social media management across all key platforms for the club. This includes developing a focused content strategy aimed at increasing engagement, building community spirit, and growing the clubs' digital footprint.
Every piece of high-quality, engaging content will be designed to reflect the values, ambitions, and achievements of the club.
We will deliver marketing and promotional efforts both on matchdays and outside of matchdays to help grow both the physical and digital presence of the club.
Sam Bettany, Founder of Optimum Creative Media
"It's incredibly exciting to be working with a partner like Lutterworth Athletic in an industry I have a strong passion and interest in both professionally and personally. It is an honour to be able to support their strong ambitions and work in and around a fantastic group that positively impacts a growing number of members in the community."
Special thanks
We would like to extend a heartfelt thank you to Mike and Lee English for their cooperation, trust, time, and enthusiasm throughout this process.
Their vision for the future of the club is very inspiring, and we are honoured to be part of the journey.
Join their journey
Want to find out more about this ambitious and growing football community club and centre?
Follow Lutterworth Athletic Football Club on social media and visit their websites to keep up to date with news, fixtures, events, and exciting developments.
Lutterworth Athletic Football Club
Facebook: https://www.facebook.com/Uptheatho
X / Twitter: https://x.com/LutterworthAFC
Could you be our next partner?
Are you a business owner in and around Leicestershire? We would love to collaborate and help bring your brand to life.
Get in touch with us via social media or complete a quick questionnaire and contact form on our website.
Let’s create something amazing together!
